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The new AYGO rocks Frankfurt!

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ENVY Project - The new AYGO rocks Frankfurt!

To celebrate the market launch of Toyota's new AYGO, we created a band contest and captured high attention on the new model over 5 weeks period. The AYGO was finally presented to the public as part of this year's Museumsuferfest in Frankfurt.

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ENVY Project - The new AYGO rocks Frankfurt! - Image 1
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For our client Autohaus, we won an internal, nationwide pitch held by Toyota for the market launch of the new AYGO model on the market. Envy won the Toyota’s pitch by developing a creative concept of a band contest and a five-week campaign across all online channels and were happy to officially present the new AYGO at Museumsuferfest in Frankfurt. In addition to a gig by the winning band and the presence and moderation of Tino Oac, the frontman of the German band Söhne Mannheims, we ran a successful prize award game and a photo action at the event. Envy was also responsible for the design and production of all promotion materials (online and offline), staff management and the whole event setup and during the three-day event.

ENVY Project - The new AYGO rocks Frankfurt! - Image 4
ENVY Project - The new AYGO rocks Frankfurt! - Image 5
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ENVY Project - The new AYGO rocks Frankfurt! - Image 6
Autohaus Nix - Logo

The new AYGO rocks Frankfurt!

Online / Offline
Moderators
Hostesses
Promoter
People
Design
Online
Graphic
Promotion
ENVY Project - The new AYGO rocks Frankfurt!
ENVY Project - The new AYGO rocks Frankfurt! - Image 1

To celebrate the market launch of Toyota's new AYGO, we created a band contest and captured high attention on the new model over 5 weeks period. The AYGO was finally presented to the public as part of this year's Museumsuferfest in Frankfurt.

ENVY Project - The new AYGO rocks Frankfurt! - Image 2
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ENVY Project - The new AYGO rocks Frankfurt! - Image 1

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ENVY Project - The new AYGO rocks Frankfurt! - Image 3
ENVY Project - The new AYGO rocks Frankfurt! - Image 4
ENVY Project - The new AYGO rocks Frankfurt! - Image 5
ENVY Project - The new AYGO rocks Frankfurt! - Image 6
ENVY Project - The new AYGO rocks Frankfurt! - Image 7

For our client Autohaus, we won an internal, nationwide pitch held by Toyota for the market launch of the new AYGO model on the market. Envy won the Toyota’s pitch by developing a creative concept of a band contest and a five-week campaign across all online channels and were happy to officially present the new AYGO at Museumsuferfest in Frankfurt. In addition to a gig by the winning band and the presence and moderation of Tino Oac, the frontman of the German band Söhne Mannheims, we ran a successful prize award game and a photo action at the event. Envy was also responsible for the design and production of all promotion materials (online and offline), staff management and the whole event setup and during the three-day event.

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ENVY Project - The new AYGO rocks Frankfurt! - Image 2
ENVY Project - The new AYGO rocks Frankfurt! - Image 8
ENVY Project - The new AYGO rocks Frankfurt! - Image 10
ENVY Project - The new AYGO rocks Frankfurt! - Image 9
Autohaus Nix - Logo

The new AYGO rocks Frankfurt!

Online / Offline
Moderators
Hostesses
Promoter
People
Design
Online
Graphic
Promotion
ENVY Project - The new AYGO rocks Frankfurt!
close
ENVY Project - The new AYGO rocks Frankfurt! - Image 1

To celebrate the market launch of Toyota's new AYGO, we created a band contest and captured high attention on the new model over 5 weeks period. The AYGO was finally presented to the public as part of this year's Museumsuferfest in Frankfurt.

ENVY Project - The new AYGO rocks Frankfurt! - Image 1
ENVY Project - The new AYGO rocks Frankfurt! - Image 2
ENVY Project - The new AYGO rocks Frankfurt! - Image 4
ENVY Project - The new AYGO rocks Frankfurt! - Image 5
ENVY Project - The new AYGO rocks Frankfurt! - Image 3

Share on Facebook

Share on Facebook

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Share on Google Plus +

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Share on Twitter

Website

Website

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For our client Autohaus, we won an internal, nationwide pitch held by Toyota for the market launch of the new AYGO model on the market. Envy won the Toyota’s pitch by developing a creative concept of a band contest and a five-week campaign across all online channels and were happy to officially present the new AYGO at Museumsuferfest in Frankfurt. In addition to a gig by the winning band and the presence and moderation of Tino Oac, the frontman of the German band Söhne Mannheims, we ran a successful prize award game and a photo action at the event. Envy was also responsible for the design and production of all promotion materials (online and offline), staff management and the whole event setup and during the three-day event.

close
ENVY Project - The new AYGO rocks Frankfurt! - Image 6
ENVY Project - The new AYGO rocks Frankfurt! - Image 2
ENVY Project - The new AYGO rocks Frankfurt! - Image 7
ENVY Project - The new AYGO rocks Frankfurt! - Image 8
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ENVY Project - The new AYGO rocks Frankfurt! - Image 9
ENVY Project - The new AYGO rocks Frankfurt! - Image 3
Autohaus Nix - Logo

The new AYGO rocks Frankfurt!

Online / Offline
Moderators
Hostesses
Promoter
People
Design
Online
Graphic
Promotion
ENVY Project - The new AYGO rocks Frankfurt!
ENVY Project - The new AYGO rocks Frankfurt! - Image 1

To celebrate the market launch of Toyota's new AYGO, we created a band contest and captured high attention on the new model over 5 weeks period. The AYGO was finally presented to the public as part of this year's Museumsuferfest in Frankfurt.

ENVY Project - The new AYGO rocks Frankfurt! - Image 1
ENVY Project - The new AYGO rocks Frankfurt! - Image 2

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ENVY Project - The new AYGO rocks Frankfurt! - Image 3
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ENVY Project - The new AYGO rocks Frankfurt! - Image 4
ENVY Project - The new AYGO rocks Frankfurt! - Image 5

For our client Autohaus, we won an internal, nationwide pitch held by Toyota for the market launch of the new AYGO model on the market. Envy won the Toyota’s pitch by developing a creative concept of a band contest and a five-week campaign across all online channels and were happy to officially present the new AYGO at Museumsuferfest in Frankfurt. In addition to a gig by the winning band and the presence and moderation of Tino Oac, the frontman of the German band Söhne Mannheims, we ran a successful prize award game and a photo action at the event. Envy was also responsible for the design and production of all promotion materials (online and offline), staff management and the whole event setup and during the three-day event.

ENVY Project - The new AYGO rocks Frankfurt! - Image 2
ENVY Project - The new AYGO rocks Frankfurt! - Image 6
ENVY Project - The new AYGO rocks Frankfurt! - Image 7
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ENVY Project - The new AYGO rocks Frankfurt! - Image 8
ENVY Project - The new AYGO rocks Frankfurt! - Image 3
ENVY Project - The new AYGO rocks Frankfurt! - Image 9
ENVY Project - The new AYGO rocks Frankfurt! - Image 10
ENVY Project - The new AYGO rocks Frankfurt! - Image 11