Due to a creative campaign with an extensive online component, envy was able to win yet another bid for a project with the Germany’s leading newspaper.

Germany's leading subscription newspaper was interested in addressing an exclusive national audience at the largest trade fair event in Frankfurt. Because of its extensive advertising restrictions, a high degree of creativity and logistical precision was required. A thorough collection of adresses was accomplished with the use of high quality promotional material, trained premium promoters, sampling campaigns and QR codes. The structure of a multiple-stage sweepstake with samplings and daily prices obtained an automatic response in contacts via SMS, social media or e-mail. This also achieved a higher than average degree of mini-subscriptions in addition to a high address assemblance.

Due to a creative campaign with an extensive online component, envy was able to win yet another bid for a project with the Germany’s leading newspaper.

Germany's leading subscription newspaper was interested in addressing an exclusive national audience at the largest trade fair event in Frankfurt. Because of its extensive advertising restrictions, a high degree of creativity and logistical precision was required. A thorough collection of adresses was accomplished with the use of high quality promotional material, trained premium promoters, sampling campaigns and QR codes. The structure of a multiple-stage sweepstake with samplings and daily prices obtained an automatic response in contacts via SMS, social media or e-mail. This also achieved a higher than average degree of mini-subscriptions in addition to a high address assemblance.

Due to a creative campaign with an extensive online component, envy was able to win yet another bid for a project with the Germany’s leading newspaper.

Germany's leading subscription newspaper was interested in addressing an exclusive national audience at the largest trade fair event in Frankfurt. Because of its extensive advertising restrictions, a high degree of creativity and logistical precision was required. A thorough collection of adresses was accomplished with the use of high quality promotional material, trained premium promoters, sampling campaigns and QR codes. The structure of a multiple-stage sweepstake with samplings and daily prices obtained an automatic response in contacts via SMS, social media or e-mail. This also achieved a higher than average degree of mini-subscriptions in addition to a high address assemblance.

Due to a creative campaign with an extensive online component, envy was able to win yet another bid for a project with the Germany’s leading newspaper.